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Datamonitor

The natural and clean label market opportunity

Webinar

If an ingredient starts with an x, sounds like a chemical, or isn’t in your kitchen cupboard at home, it’s going to be regarded with suspicion by some consumers on both sides of the Atlantic, who want foods that are ‘wholesome’, ‘authentic’, and ‘natural’,...

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Regulatory update: Are natural claims worth the legal headaches?

Regulatory update: Are natural claims worth the legal headaches?

Webinar

With a class action lawsuit filed almost weekly in California against companies using the word ‘natural’ (in the absence of a useful legal definition), should food marketers think twice about using the term in the US market? How many of these cases ever...

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