Analyst

Milka encourages customers to share their

Milka’s cost-effective marketing in time of turmoil

By Annie-Rose Harrison-Dunn

An analyst has called Milka’s recent selective marketing a “masterclass” in how to implement cost-efficient, brand equity building strategies against a backdrop of an industry in “turmoil”.

In fine fettle: But, elsewhere, parched soils have already capped cereal yields and could boost prices.

Drought set to boost European cereal and sugar prices

By Mike Stones

Prolonged drought in northern Europe has already capped yields of cereals and sugar beet and, without significant rainfall over the next two months, could significantly boost prices, warn analysts.

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