Clean Label

There’s plenty of truth that ‘we eat first with our eyes', coined by Apicius, a well-known Roman gourmand from the 1st Century. Pic: GettyImages/Renphoto

The psychology of colour in baking

By Gill Hyslop

Colour is one of the most important sensory cues when it comes to choosing what to eat – influencing what consumers see, what they taste and what they feel while doing it. How can bakery brands capitalise on this?

Parents want snacks that offer nutrition and satiety - along with the bonus of looking after the planet - for themselves and their kids. Pic: GettyImages/Sinenkiy

Plant-based eating is trending in snacks for kids

By Gill Hyslop

Human nutrition specialist ADM has unveiled the next big consumer trends for 2022, among them the dynamic growth of plant-based snacks that deliver nutrition and satiety for kids.

Chickpeas not only appeal to the plant-based trend, but also provides a high level of proteins that health-conscious consumers are looking for. Pic: GettyImages

Plant-based proteins high on the priority list for 2022

By Gill Hyslop

Research commissioned by Atura Proteins reveals the majority of UK brand owners and producers surveyed are ‘most likely’ to plough their NPD budget into investigating the plant-based space next year.

Almonds are nutritious, gluten-free and vegan, making them an ideal addition for free from treats. Pic: GettyImagesmarekuliasz

Ontrend almonds tick the free from box in every way

By Gill Hyslop

Consumers – especially the younger set – are seeking out healthier food options that contain fewer ingredients and less involved processing, but still deliver on taste and texture. Blue Diamond Growers is stepping up to the mark with a series of products...

Mecatherm’s equipment can produce a wide range of products while exactly meeting the quality criteria required. Pic: Mecatherm

Clean label

Why go clean label in the baking industry?

By Gill Hyslop

According to equipment specialist Mecatherm, the answer is twofold as it not only satisfies consumer demand, but also an industrial sustainability challenge that presents new marketing opportunities.

Freeze-dried ingredients meet consumers’ expectations for healthier, clean label ingredients, while adding flavour and colour. Pic: GettyImages/krblokhin

Guest article

The three trends shaping clean label innovation

By Gill Hyslop

Lizi Rickett, regional sales manager, UK & Ireland, Chaucer Foods, looks at how freeze-dried ingredients can help bakery and snack producers capitalise on the key trends shaping clean label innovation today.

Ancient grains and seeds are a wholesome clean addition to breads. Pic: GettyImages/Proformabooks

Guest article

Powering the hunt for better-for-you clean label snacks

By Gill Hyslop

Today’s consumers are proactively seeking foods that are good for them and good for the world. Clean label is more than a trend; it’s becoming a mainstream expectation in all areas of the food industry. John Powers, marketing director, Snacking &...

Pectin is a natural component of plants, abundant in fruits such as apples and citric fruits. Pic: Cargill

Clean label special feature

The hunt for the ‘holy grail’ of clean label palatability

By Anthony Myers

New technology and food science are helping food ingredient manufacturers provide innovative solutions to meet the consumer-fuelled clean-label megatrend. From hunting for the ‘holy grail’ of clean-label bakery mould inhibitors to freeze-drying fruit...

pic: ingredientcommunications.com

Clean label special feature

Clean and clear labelling appeals to consumers, new research finds

By Anthony Myers

Many food and beverage products do not offer the clear labelling that consumers want, according to new research (September 2020), in the UK and USA, commissioned by Ingredient Communications and conducted by SurveyGoo.

Olam’s deZaan TrueDark cocoa ticks all the clean label boxes - VIDEO

Clean label special feature

Olam’s deZaan TrueDark cocoa ticks all the clean label boxes

By Anthony Myers

To meet demands of customers increasingly looking for low sugar and clean label products, cocoa companies are meeting the trend for darker chocolate flavours using natural ingredients. Charlene Zhu, head of ingredient development and innovation for Olam...

Blue Diamond has an extensive product portfolio of almond offerings, from sliced and diced almonds, to almond flour and protein powder, to almond butter. Pic: Blue Diamond

Almonds are fast becoming a leading ‘clean’ ingredient

By Gill Hyslop

Impressive nutritional attributes continue to position almonds as a popular value-added inclusion in the clean label category, with it becoming the most used tree nut in global new product introductions in 2018, according to Innova Market Insights.

Barry Callebaut's new 'Wholefruit Chocolate' is part of the clean label trend in confectionery. Pic: Barry Callebaut

Clean label

Clean label in confectionery, does anyone really care?

By Anthony Myers

‘No artificial colors’ is the top clean label claim in chocolate across all markets, followed by ‘no added sugar’, but consumers are not buying it for a number of reasons, we discovered.

Does 'natural' amount to more than just a list of acceptable or unacceptable ingredients on a food label? What other cues are consumers looking for when deciding if a product is natural and wholesome? Find out on June 26 at Natural & Clean Label Trends 2013

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

By Elaine WATSON

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides?