Clean Label

Barry Callebaut's new 'Wholefruit Chocolate' is part of the clean label trend in confectionery. Pic: Barry Callebaut

Clean label

Clean label in confectionery, does anyone really care?

By Anthony Myers

‘No artificial colors’ is the top clean label claim in chocolate across all markets, followed by ‘no added sugar’, but consumers are not buying it for a number of reasons, we discovered.

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