Doughnut

Jaffa Jonuts demonstrates just how far the McVitie's brand can go when it comes to innovation in biscuits. Pic: pladis

New bakery hybrid to hit UK biscuit aisles

By Gill Hyslop

To keep the £2bn UK biscuit market relevant, pladis has launched a first-to-market fusion of its bestselling McVitie’s Jaffa Cakes with a doughnut.