Divine Chocolate says multinationals are escaping fuller Fairtrade commitments under the certification body’s new rules. But Fairtrade says its sourcing program is the only way to reach cocoa farmers at scale.
A new minimum price for Fairtrade organic cocoa, which comes into force early next year, will act as an income safety net for growers amid ongoing price volatility in the sector, according to the organization behind the standard.
A hike in US$50 in the Fairtrade premium per metric tonne (MT) of cocoa should encourage investment in sustainable cocoa initiatives and better farming practices, claims the group behind the standard, which expects ongoing growth in Fairtrade products.
Kraft said work conducted by the Cadbury Cocoa Partnership initiative in Ghana will see more cocoa farmer organisations becoming Fairtrade certified by the end of 2010, to ensure sustainability of supply and a guaranteed income for growers.