Kraft said work conducted by the Cadbury Cocoa Partnership initiative in Ghana will see more cocoa farmer organisations becoming Fairtrade certified by the end of 2010, to ensure sustainability of supply and a guaranteed income for growers.
Cadbury’s commitment to source cocoa for its popular Dairy Milk chocolate bars is a strong signal that responsible sourcing is moving out of a niche and into the mainstream, and will introduce more consumers to the principal.
Worldwide consumers spent over €2.3bn on Fairtrade certified
products in 2007, a 47 per cent increase on the previous year,
according to figures from Fairtrade Labelling Organizations
A new chocolate bar which claims to be made from sustainable cocoa
plantations was launched in New York late last month with high
hopes of building on the growing awareness of ethical products
among today’s consumers. Chris Jones...