Packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace as it gives a product personality, which is essentially what a brand should be, says a graphic designer.
Field Packaging, a subsidiary of Chesapeake Corporation, recently
won the top award in the confectionery category at the 2004 Pro
Carton/ECMA (European Carton Manufacturers Association) Carton
Awards annual competition for its 'jewellery...
Elizabeth Shaw is celebrating 40 years in the confectionery
business with the re-launch of its market-leading liqueur chocolate
brand Famous Names, with a new design that uses a packaging
technique never used before in the sector.