Wrigley was previously instrumental in preventing an gum tax in Ireland in 2005

Wrigley rubbishes dental-health destroying tax

By Oliver Nieburg

Gum titan Wrigley has blasted proposals in Wales to introduce a 5p levy on chewing gum for cleaning up gum-littered streets that it argues would give consumers a license to litter and would harm oral health.

Wrigley's new Orbit gum

New gum can enhance muscle function, says Wrigley

By Helen Glaberson

A new Wrigley chewing gum, which claims to aid muscle function, has been singled out by Datamonitor Product Launch Analytics (PLA) team as one of the most innovative food products on the market.

Such a sight is less common on the UK high street, with sluggish gum sales throughout 2010.

Sticky times for gum in confectionery, says Keynote

By Ben Bouckley

The UK market for chewing- and bubble gum has hit a sticky patch, says research firm Key Note, with a focus from major brands such as Wrigley on mint gum marking a return to “simpler and more effective products”.