While its legacy may be in chocolate, The Hershey Company's portfolio of snacks has grown by leaps and bounds over the last several years, positioning the company as a growing snacking powerhouse, says Todd M. Scott, manager, corporate brand &...
Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
The confectioner (and now snacking player) upped its full-year outlook by a half percent, with gains from ONE Brands’ bars and a strong start to seasonal sales in the third quarter.
Hershey, which will relaunch its version of the peanut, pretzel, caramel and chocolate candy this summer, asked consumers to compare old and new: the Reese’s name won them over.
Rather than the letter logo, each piece of milk chocolate in the limited-edition bars will feature one of 25 emoji characters, though Hershey stressed that its classic bars would still be on shelves.
While Hershey’s remains committed to the ‘heart and soul’ of its business, the chocolate giant will focus meeting consumers where they are today in part by expanding its portfolio to satisfy other snacking occasions.
