As 2023 comes into focus, CPG brands are addressing yet more changes to supply chains, marketing, and how they approach consumers, retailers, and the markets they serve, as shared in a recent IRI and Boston Consulting Group webinar.
Mars has announced its M&M'S brand will release a limited edition all-female pack of candies to celebrate International Women's Day on Wednesday, March 8.
With the introduction in Australia of a new character and spokescandy, known as ‘Purple’, the M&M’S characters are receiving a brand new member of the crew.
The Mars' rebranding of its classic iconic candy M&M’S, to emphasise its commitment to inclusion and global belonging, has not been embraced online quite as the company expected.
Mars Retail Group (MRG) is expanding the M&M’s brand by opening three ‘experiential’ stores by 2021 including Disney Springs in Orlando, Florida, Mall of America in Minneapolis, Minnesota and its first store in Berlin, Germany.
