M&Ms

Branding

‘Can I still eat them’? Mars M&M’S rebrand struggles to keep on-message

25-Jan-2022 By Anthony Myers

The Mars' rebranding of its classic iconic candy M&M’S, to emphasise its commitment to inclusion and global belonging, has not been embraced online quite as the company expected.

Media

Schitts Creek’s Levy to star in M&M’s Super Bowl ad

05-Feb-2021 By Anthony Myers

M&M’S 2021 Super Bowl ad will feature Schitt's Creek Emmy award-winning actor, writer and director Daniel Levy in the spot titled ‘Come Together’.

M&M’s to expand, opening three experiential stores by 2021

30-Jan-2020 By Jenny Eagle

Mars Retail Group (MRG) is expanding the M&M’s brand by opening three ‘experiential’ stores by 2021 including Disney Springs in Orlando, Florida, Mall of America in Minneapolis, Minnesota and its first store in Berlin, Germany.

Promotional

M&M’s gets personal with limited edition packs for The US Oscars

16-Jan-2020 By Jenny Eagle

M&M’s is redesigning its packaging for a limited time to coincide with this year’s Oscars on February 9.