Around a quarter of recent product launches in the tablet confectionery category have made claims for breath freshening or oral care. Mintel explores the latest flavor trends and health claims in the most common sub-group: Mints.
Flagging consumer interest in Wrigley's Eclipse Flash dissolvable
breath strip product has prompted the US confectioner to shut down
production facilities in the US and shift manufacturing to Europe,
where, it seems, consumers...