Perfetti van Melle will debut several Chupa Chups products at the 2019 Duty Free & Travel Summit of the Americas later this month, in addition to a Mentos Gum Giftpack, capitalizing on a ‘strong year’ in the region.
Non-chocolate confectionery grew at a faster rate than chocolate in the US for the first half of 2017, driven in part by one strongly performing brand.
The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.
Mondelēz has revamped its packaging for its added sugar free Trebor Mighties product in collaboration with design agency Bulletproof and plans an extensive advertising campaign.
Wrigley UK has incorporated its Orbit brand into the Extra range to help drive sales and will also launch soft chew options to appeal to younger consumers.
Dutch-Italian confectioner Perfetti Van Melle has developed a method to control the surface roughness of chewing gum pieces, which can be altered by migrating particles from powdered fillings.
Mondelez International has launched its candy brand Sour Patch Kids as a gum product under its Stride portfolio – a deft move, according to an analyst.
The US arm of confectioner Perfetti Van Melle has launched new
packaging for its Mentos mints product. The company believes that
its new Mentos Box will offer the consumer better value and will be
easier to use.
The Mentos line of mints has a new addition - Breathmakers - which
are a return to milder, fresher mints and away from the
throat-searing strong mints which have dominated the market in
recent years.
