By Mark Ringer, executive creative director at brand agency Anthem
Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.
The UK Advertising Standards Agency (ASA) has dismissed complaints that a TV advert for Mondelēz International's Barny cake bar was an implied health claim and that it encouraged poor nutritional habits.
AarhusKarlshamn (AAK) claims its filling fat Chocofill NH 110 is lower in saturated fats than lauric fats and can save confectioners money by eliminating the tempering stage compared to polymorphic fats.
A great deal has changed in Japanese society since Nestlé opened the doors to its Far East division for the first time 100 years ago. And as the company moves into its second century, Japan now faces a raft of issue brought about by a chronically ageing...