Companies will gain nothing from copying Cadbury's purple hue and must develop their own heritage, says Anthem

Standing out in the confectionery ‘purple’ patch

By Mark Ringer, executive creative director at brand agency Anthem

Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.

Halloren eyes Thailand and Korea to drive growth

Halloren targets Thailand and Korea for export growth

By Oliver Nieburg

German confectioner Halloren believes its best growth prospects lie in the fast growing markets in Thailand and Korea as well as North America amid intense competition in its home market.

CAOBISCO talks dairy shortages after this week's European Commission conference

CAOBISCO concerned over dairy shortages

By Annie-Rose Harrison-Dunn

Forecast butter and milk powder shortages could limit the EU’s ability to keep up with domestic and global demand, according to chocolate and confectionery trade group CAOBISCO.

Nestlé Japan 100 years on: wasabi KitKats and nutrition on wheels

Company update

Nestlé Japan 100 years on: wasabi KitKats and nutrition on wheels

By RJ Whitehead

A great deal has changed in Japanese society since Nestlé opened the doors to its Far East division for the first time 100 years ago. And as the company moves into its second century, Japan now faces a raft of issue brought about by a chronically ageing...