New Product Development

Mondelēz is increasing its penetration of brands such as Cadbury in the global market

Mondelēz aims to boost chocolate penetration

By Rod Addy

Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts of the world offers the company considerable potential for the future, chocolate head Bharat Puri has claimed.

Hershey carefully bites into innovation efforts...

Hershey: Tentative on innovation?

By Kacey Culliney

Hershey’s CEO has said that pacing is important in innovation and while efforts have been “far more disciplined” than in the past, it is still committed to new product development (NPD).

RSSL takes on global R&D role as Kraft restructures

RSSL takes on global R&D role as Kraft restructures

By Elaine Watson

Reading Scientific Services (RSSL) will house an expanded global science and technology centre supporting Kraft worldwide following a radical restructuring that will also see Cadbury Bournville transformed into a global centre of excellence for chocolate...