Nutella

Ferrero to reduce Nutella jar sizes in latest shrinkflation move

06-Jan-2021 By Oliver Morrison

Nutella-owner Ferrero has confirmed it is to reduce the size of Nutella jars in the UK and Belgium without altering the price.

Marketing

Ferrero creates Hotella Nutella for one January weekend

18-Nov-2019 By Kristine Sherred

After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.

Industrial action

Week-long strike at Nutella factory causes ingredients to run low

04-Jun-2019 By Anthony Myers

French factory that normally makes 600,000 jars a day of the popular spread grinding to a halt as workers blockade entrance over pay dispute with Ferrero.

Kinder Bueno coming to US in Ferrero’s triple-whammy product launch

20-May-2019 By Kristine Sherred

The confectioner will show off a gallery chocolate box and new Tic Tac mint alongside its popular hazelnut-wafer bar at the 2019 Sweets & Snacks Expo this week.

Marketing

Ferrero woos youth with Tic Tac ads and Nutella samples requested via voice technology

06-Mar-2019 By Kristine Sherred

Reaching beyond the television, Ferrero unleashed two promotional campaigns this week – one for Tic Tac Gum and one for Nutella, both in the US – aimed at millennials and Generation Z consumers.

News in brief

Nutella faces competition from Italian pasta maker

26-Nov-2018 By Anthony Myers

Barilla plans chocolate spread launch in 2019 to rival Nutella brand.

News in brief

Ferrero celebrates opening of second Nutella Cafe in New York

16-Nov-2018 By Anthony Myers

New Union Square Cafe set to delight visitors with a taste for hazelnut spread-centric dishes

News in brief

Lindt launches its chocolate hazelnut spread in the UK

04-Jul-2018 By Anthony Myers

‘Hazlenut cream’ spread sells out online in hours and is seen as a serious competitor to Nutella.