Snack maker Mondelēz is embracing in-store and digital shopping experiences, as the company is committed to the direct-to-consumer (DTC) model for the long haul, company director of global eCommerce Abhishek Ahluwalia told FoodNavigator-USA in an interview...
Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.
2020 was a bumper year for biscuits – posting the strongest growth in more than five years – as lockdown saw shoppers add an extra packet of the biscuit aisle’s bestsellers to their trolleys.
The State of Snacking report reinforces existing data that people love snacking, but it also reveals tangible insights to the cultural and personal importance of snack brands and choices.
Led by strong growth in emerging markets and ‘local jewels’, as the company refers to its regional brands, net revenue gained 1% in the third quarter, while cash flow surpassed $1bn.
The addition will bring 50 new jobs and technology to Hamilton, just south of downtown Toronto, where the candy and snack manufacturer will churn out an additional 11m candies a day.
Brands looking to capitalize on the ‘permissible indulgence’ trend have turned to the candy aisle for inspiration. Catch a glimpse of what we saw at the National Association of Convenience Stores (NACS) annual show in Atlanta, October 1-4.
The snacking giant has finalized the reorganization of its corporate structure to prioritize regional leadership and now looks toward a holistic approach that supports smaller brands, rapid R&D and up-and-coming markets – and one that provides consumers...
In pursuing emerging markets, cross-category collaborations and a 'local-first' model, Mondelēz has maintained, and in some cases expanded, its stature as a global industry leader – led by the likes of Cadbury, Milka and Oreo.
Mondelēz International’s Milka Oreo and Storck’s Toffifay were among the winners of Kantar TNS’s 2018 Product of the Year Awards USA, based on a consumer survey of over 40,000 consumers.
Popping candy flavored Oreos will appeal to younger consumers, but Mondelēz may look to sophisticated flavors next to seize on sales among adults, says Mintel’s director of insight.
Russian biscuit market leader Mondelēz International has begun producing Oreo in Russia and plans to enhance distribution and marketing support to leverage the brand.
Mondelēz International’s skinny cookie Oreo Thins cater to demand for lighter bites in the U.S. but analysts question the product’s billing as a sophisticated adult cookie.
