Hershey, which will relaunch its version of the peanut, pretzel, caramel and chocolate candy this summer, asked consumers to compare old and new: the Reese’s name won them over.
US chocolate maker Hershey has launched Sourcemap for consumers to explore the origins of its agricultural ingredients, such as cocoa beans, sunflower oil and vanilla.
Barkeater Chocolates recently upgraded the packaging of its chocolate bar range from plastic sleeves to paperboard boxes to “modernize the look and make the prominent ingredients stand out easily to the consumer”.
Hershey is expecting the chocolate category to increase advertising spend in the next year to promote a growing number of innovations, which will leverage category growth.
