Perfetti Van Melle, one of the world’s largest confectionary companies, has announced it has joined the UK Plastics Pact, a bold and unique initiative that aims to transform the UK’s plastic system.
Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.
Perfetti Van Melle is taking centre stage at the upcoming Festival of Licensing to reveal the secret behind Chupa Chups’ licensing success and the importance of design as a tool for reinforcing brand relevance and uniqueness.
Perfetti Van Melle (PVM) is expanding its Chupa Chups range including; Fun & Friends, 8 mini lollipops in Fox, Duck and Dog plush pouches, Cash Till Box and two new characters for its Backpack range.
Perfetti Van Melle (PVM) has launched its first ever gelatine-free range in the UK with two new Fruittella fruity jelly variants, which are also suitable for both vegans and vegetarians.
A website, three Facebook posts and a YouTube video for Chupa Chups, were ruled not to be in breach of UK advertising regulations relating to HFSS, said the Advertising Standards Authority.
Perfetti van Melle will debut several Chupa Chups products at the 2019 Duty Free & Travel Summit of the Americas later this month, in addition to a Mentos Gum Giftpack, capitalizing on a ‘strong year’ in the region.
Confectioner Perfetti Van Melle (PVM) has announced that Sylvia Buxton will succeed Mehmet Yuksek to be its North America’s president and CEO, effective August 17.
The Mentos maker Perfetti van Melle (PVM) USA will expand its manufacturing plant near Erlanger, Kentucky, with an $11m investment, adding 70 new full-time jobs to the state.
Mentos maker Perfetti Van Melle must pay a €180,000 ($192,000) fine for suggesting its chewing gum had equivalent dental health effects to brushing teeth.
Perfetti Van Melle USA’s Airheads brand is the latest confectionery product to join Amazon’s Dash Button program, which allows consumers to reorder a product through the e-commerce giant by clicking a small Airheads-branded device.
The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.
Wales-based licensed and branded confectionery firm Bon Bon Buddies has named a revamped executive team including a new managing director as it anticipates record-high profits.
By Tiger Joyce, president of the American Tort Reform Association
US state legislators should revise Consumer Protection Acts so confectioners are not hit with ‘preposterous’ lawsuits such as one accusing Perfetti Van Melle of slack filling gum packs, writes the president of the American Tort Reform Association.
Perfetti Van Melle USA says it will vigorously defend a class action lawsuit in New York that accuses the firm of deceiving consumers by slack-filling Mentos chewing gum containers.
Wrigley UK has incorporated its Orbit brand into the Extra range to help drive sales and will also launch soft chew options to appeal to younger consumers.
Dutch-Italian confectioner Perfetti Van Melle has developed a method to control the surface roughness of chewing gum pieces, which can be altered by migrating particles from powdered fillings.
Global gum leader Wrigley is trying to block the third largest gum player Perfetti Van Melle’s from registering character trademarks for ‘WTF’ and ‘What the Fresh’ in the US.
Dutch-Italian confectioner Perfetti Van Melle has signed a licensing deal with brand extension agency Beanstalk to growth the strength of its Chupa Chups lollipop brand in Greater China.
Sugar confectionery production volumes in Russia will soon outpace Germany as multinationals establish manufacturing bases in the growing region, according to Leatherhead Food Research.
German candy maker Haribo has entered the Burmese market and expanded its distribution in Singapore through a deal with expansion services provider DKSH.
Mondelez International chairman and CEO Irene Rosenfeld has been awarded a 31% rise in compensation in 2012 taking her total annual earnings to $28.8m, according to a company filing.
Chocolate giant Ferrero has recently released a string of travel snack items after analysts reported a strong growth surge in the travel confectionery category over the past two years.
Kraft said its new innovation centre in Switzerland, inaugurated today, will ensure innovations in chewing gum and sugar confectionery have regional appeal.
Perfetti van Melle is set to increase capacity in a plant in southern India as its two year long marketing efforts pay dividends in terms of its gum and éclair market penetration, according to a report in the Hindu Business Line.
Perfetti van Melle, the Dutch-Italian confectioner, has announced plans to relocate a Chupa Chups production factory in Spain in order to adapt production capacity to global market demand, with recent gains reported in the Asia-Pacific region.
The US arm of confectioner Perfetti Van Melle has launched new
packaging for its Mentos mints product. The company believes that
its new Mentos Box will offer the consumer better value and will be
easier to use.
