Retailers

How retailers can enhance impulse purchases in-store and online

Sweets & Snacks Expo

How retailers can enhance impulse purchases in-store and online

By Deniz Ataman

While e-commerce impulse buys are evolving, in-store purchases are still critical in capturing snack and candy consumers—with the self-checkout lane offering tremendous potential growth for both brands and retailers, Kathy Risch, senior vice president,...

At the NACS show in Atlanta, Hershey showed off its queue, where shoppers can 'relax' enough to browse and impulse-buy.

Hershey embracing fresh approach to modern retail challenges

By Kristine Sherred

Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...