Beginning today (Monday April 6), US candymaker Russell Stover is embracing the spirit of the Easter holiday’s beloved backyard hunts with the launch of The Great Bunny Hunt on Instagram to bring loved ones closer during the coronavirus lockdown.
Premium chocolate manufacturer Russell Stover stepped out on the chilly Valentine’s morning in Chicago, giving away over 5,000 heart-shaped boxes of chocolate.
Lindt’s Russell Stover Every Day range has gained listings at major supermarkets such as Walmart since its April release in the US as the brand reduces reliance on key seasons.
Lindt reached record annual sales this morning, surpassing CHF 3bn for the first time - surprising growth given cocoa price hikes and a tough market, an analyst says.
Lindt’s Russell Stover acquisition gives it a stronger US foothold, but only in a declining category, say analysts, who argue expansion in emerging premium chocolate markets may have been a better choice.
The US sugar squeeze could see chocolate-maker Russell Stover’s production move from its home market after a takeover, says a Datamonitor Consumer analyst.
Private equity firms and Hershey are prospective suitors for up for sale Russell Stover, but America’s leading boxed chocolate firm could struggle to stay relevant, according to an analyst from Mintel.
