The global market for flexible packaging is projected to be worth more than US$71bn with worldwide consumption set for annual growth of more than 4 per cent to reach almost 22.5m tonnes by 2016, said a new report by Pira International.
Confectionery giants such as Nestlé, Haribo and Cadbury have been at the forefront of efforts to move away from artificial additives, as the general industry makes a shift to natural food products, according to Leatherhead Food Research.
International firms such as Cadbury are the most successful
confectionery companies in Western Europe, according to
Euromonitor, suggesting that a global outlook is necessary to
survive in an increasingly competitive market.