Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.
The UK government has been urged to introduce a levy on all processed, unhealthy foods containing ‘excessive calories’ – a move campaigners say would reduce consumption of saturated fat and sugar.