Consumer Behavior

Health and sustainability are key priorities for generation alpha. Image: Getty/ insta_photos

Six things generation alpha consumers want

By Natasha Spencer-Jolliffe & Jess Spiring

As today’s teenagers become more financially independent, what do manufacturers need to know about their preferences and priorities?

Tate & Lyle delves into the strengths, weaknesses, opportunities and threats (SWOT) of the European bakery market today. Pic: GettyImages

What is driving growth in bakery?

By Gill Hyslop

Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.