Review of the year
Mondelez International: A confectionery colossus is born
Kraft Foods span-off its global snack operations into Mondelez International in October.
The new company, which plays host to leading confectionery brands such as Cadbury, Trident and Oreo, has become the joint top global confectionery company along with Mars, according to Euromonitor International retail value sales data.
To learn more about this new entity, see the following special edition articles form our Mondelez Series.
BRIC market focus – analyst on geographic choices – chocolate vision – gum and candy strategy.