Which food and drink companies use social media well – and which don't?
Nearly one third of UK tweets are about food and drink companies - an impressive figure. But as we reported yesterday, most companies aren't making the most of the opportunity to engage with their consumers, or rather their friends and followers.
FoodNavigator takes a look at which food and drink companies come out top for using social media to their advantage – and which ones need a little more practice when beating the tweeting drum.
Which food and drinks companies are social media savvy? Step one: Remember to set up an account The importance of timing Make it about the consumer: #shareacoke Get people talking Heineken: The right kind of hi-jacking Give something to your followers (and not just your product) Videos, photos, links - try them all to see which works best for your brand