Halloween 2021

NCA reveals Americans’ favourite Halloween treats

By Anthony Myers contact

- Last updated on GMT

79% of Americans say they plan to fill a Halloween candy bowl this season, according to a new survey. Pic: GettyImages
79% of Americans say they plan to fill a Halloween candy bowl this season, according to a new survey. Pic: GettyImages

Related tags: Nca

The Halloween season is an important one for the confectionery industry, accounting for approximately $4.6bn in sales each year during the eight weeks leading up to 31 October, according to the National Confectioners Association (NCA).

Halloween represents the largest candy selling holiday on the calendar for US manufacturers, generating a significant portion of income.

With over 50% of Americans now vaccinated against COVID-19, the mood for this season is upbeat and the NCA has set the ball rolling by revealing Americans’ favourite treats for Halloween 2021.

In a national online survey, conducted by 2010 Analytics on behalf of NCA, it found that Americans prefer chocolate (60%) to non-chocolate (40%) in their trick-or-treat pumpkins, so it’s no surprise that chocolate is the favourite option, followed closely by Americans’ second choice: gummy candy. Americans’ third choice is classic candy corn, the NCA said.

While there is some debate about the best way to enjoy classic candy corn, most Americans say they enjoy the whole piece of candy corn at once (52%), while 31% of people start at the narrow white end and 17% of people start with the wider yellow end.

Some additional fun facts for the Halloween season:

  • 82% of people – and 93% of young parents – plan to celebrate Halloween this year.
  • 80% of Americans plan to trick-or-treat in 2021.
  • 82% of people are confident they will find safe and creative ways to celebrate the Halloween season.
  • 79% of Americans say they plan to fill a Halloween candy bowl this season.

For more information on navigating the Halloween season, visit AlwaysATreat.com/Halloween​ for Halloween inspiration, including safety tips​, fun facts and suggestions on how to celebrate in safe and creative ways.

Related topics: Candy, Retail & Shopper Insights, Seasonal

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