Halloween 2021

Butterfinger Investigators launch nationwide search for Halloween candy ‘thieves’

By Anthony Myers contact

- Last updated on GMT

Pic: Butterfinger
Pic: Butterfinger

Related tags: Ferrero, Halloween

Ferrero-owned candy brand Butterfinger is reintroducing its ‘investigation unit’ to track down ‘guilty’ fans accused of ‘swiping the crispety, crunchety, peanut-buttery, irresistible candy bar’ from friends and family this Halloween.

The Butterfinger Investigators will be offering a $25,000 prize. To enter the 'Turn Yourself In' sweepstakes promotion, sticky-fingered Butterfinger thieves must register at www.Butterfingercasefiles.com and upload a 'mugshot' (selfie) photo using one of the custom five mugshot templates and interactive stickers showcasing their Halloween spirit.

"We are excited to bring back the Turn Yourself In promotion for a second year in a row​," said Miguel Zorrilla, Senior Marketing director, Butterfinger. "The world of the Butterfinger Investigators has been really resonating with our passionate fans. Since Butterfinger is so unique and irresistible, we expect to see even more Butterfinger thieves come forward this year and admit their guilt this Halloween season​."

How to ‘Turn Yourself In’  to the BFI for a Chance to Win:

  • Go to www.Butterfingercasefiles.com and complete the registration form and submit a mugshot (selfie) for entrance to the sweepstakes.
  • Share the mugshot on Facebook and/or Twitter and invite your Butterfinger accomplices to submit their mugshot (selfie) as well to obtain up to five (5) additional entries.
  • Only consumers aged 13+ in the US are eligible for entry. For full contest rules, please visit www.Butterfingercasefiles.com/en-us/Rules
  • Fans will be able to witness BFI Agents Hugh Dunnit and Ali Byes capturing Butterfinger perps in two new ‘crime scenes,’ :15 creative ads coming to National TV and available on YouTube. To stay up to date on the latest from the BFI, follow the brand on Facebook, Instagram, Twitter, and YouTube.

Related news

Follow us

Products

View more

Webinars