Seasonal

Chocolate gives a lift to all ages, new survey reveals

By Anthony Myers

- Last updated on GMT

Lindt wants to make Easter more memorable with its ‘Hoppiness’ campaign and much-loved Gold Bunny. Pic: Lindt
Lindt wants to make Easter more memorable with its ‘Hoppiness’ campaign and much-loved Gold Bunny. Pic: Lindt

Related tags Easter egg Chocolate Confectionery Lindt

A new UK nationwide study by Lindt, to mark the beginning of Spring, has revealed the list of everyday things that give Brits a lift, with a good night’s sleep (51%), a walk on a sunny morning (48%) and a hug (47%) appearing top of the list.

The survey was conducted to mark the launch of Lindt’s 'Share the Hoppiness’ campaign, which includes the chance to win one of ten £5,000 prizes when you find a winning golden token inside the iconic Lindt GOLD BUNNY (Milk 100g) – a truly special ‘unexpected delight’!

The findings also reveal generational differences when it comes to where we find joy – while older generations look forward to a walk in the park (57%) or a bright and sunny morning (59%) to lift their spirits, Gen Z are increasingly turning to social media to raise their mood.

Over a third (35%) of 18- to 29-year-olds love funny Tik Toks and Reels (compared to just 8% of over 45s), while one in three (27%) find joy in hilarious memes (compared to just 11% of over 45s).

Simple pleasures

It would appear from the survey that only chocolate remains a common cross-generational boost with one in three (37%) of the nation agreeing that eating it is one of life's simple pleasures and a quarter (25%) saying that even just the taste of chocolate is enough to make them smile.

Dr Zoe Williams, spokesperson for the Lindt Hoppiness Campaign, said: "Simple pleasures really do lift our spirits. They are the icing on the cake of our lives – and proportionately contribute far more to our wellbeing than many more expensive treats do. It is heartening to see from this Lindt survey that many of the old staples remain our favourites such as a walk in the park, spring flowers and of course chocolate, and Easter time is the perfect moment to enjoy such delights.

“Like everything else, they have changed over time. It is fascinating to see that the young now list funny social media videos and memes as great mood enhancers. All that is important is that they make us happy.”

The data also revealed the most useful tips for living a happy life, with treating others the way you want to be treated (54%), not worrying what other people think (52%), knowing when to say no (48%) and trusting your instincts (48%) all on the list.

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