Mars

The Olympic Games in Rio has been branded a “carnival of junk food marketing. ©iStock

Food industry under fire over Olympic sponsorship deals

By David Burrows

The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were also singled out as sponsors of Team Great...

CCN-51 can quadruple yields compared to some fine flavor varieties, but is it harming premiums and diminishing the quality of indigenous cocoa in Latin America? ©iStock/RobertKacpura

CCN-51: Cocoa’s shining light or a risky monocrop?

By Oliver Nieburg

Cocoa and chocolate stakeholders highlight the advantages and potential pitfalls of high-yielding cocoa variety CCN-51. What part should it play in the industry’s drive for sustainability?

Mars' M&M's infringes Mondelēz's trademark for Marabou M, rules Stockholm Court of Appeal

Candy in court

Mars may be banned from selling M&M’s in Sweden

By Oliver Nieburg

Mars will face heavy fines if it sells M&M’s in Sweden beyond this month unless it appeals a recent court ruling in a trademark spat with Mondelēz International.

Grupo Turin could give Mars a foothold in the international premium chocolate space, but it may need to act faster than usual, says Euromonitor's Jack Skelly

Industry Voices - Euromonitor analyst Jack Skelly

The race to the top: Is chocolate's premiumization wearing thin?

By Jack Skelly, Euromonitor analyst

Mars’ Grupo Turin buy gives it a premium chocolate brand to expand internationally, but consumers are increasingly building loyalty to its competitors as the segment grows saturated, writes Euromontior analyst Jack Skelly.

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