Three major confectioners will carry a redesigned ‘Be treatwise’ label on certain products in the UK to encourage moderate consumption. Separately Nestlé is cutting sugar in its UK confectionery range.
Snack industry experts have long suspected Mars Wrigley’s acquiring a minority stake from KIND Snacks last year was its first move to eventually swallow one of the trendiest snack bar makers in the US.
Mars Wrigley Confectionery has defended accusations it is fueling an unjust association between chocolate and health by funding cocoa flavanol research and says chocolate ‘should not be considered a health food’.
While Mars is currently the market leader in China’s chocolate confectionery space, Ferrero has been growing over the past five years with increased shares year-over-year, the latest Euromonitor data shows.