Pladis is aiming to become a major player in US premium chocolate with Godiva and will bring McVitie’s biscuits to the country next year, says its America's MD.
Yildiz Holding brands Godiva, McVitie’s, Flipz and Turtles are set to move into new food categories through a licensing deal with brand extension agency Beanstalk.
Turkish confectioner Ülker is aiming to become the leader in Egypt’s biscuit market and hopes to expand in the Middle East & North Africa, Central Asia, Russia and China through recent acquisitions.
United Biscuits owner pladis has reported a sales boost from a field sales and merchandizing fixture initiative for its McVitie’s biscuits brand in UK convenience stores.
Ferrero has reportedly made a bid to acquire Belgian biscuits and pastries manufacturer Delacre in a move one analyst says could support a push for North America and reduce its reliance on chocolate.
United Biscuits (UB), the manufacturer of biscuits, cakes and snacks, has extended an industry leading initiative that makes use of waste cooking oil to power its delivery vehicles.
United Biscuits (UB) has announced that its total UK exports have rocketed 50% over the past three years and it expects this figure to rise a further 50% by 2020, as demand grows from countries such as China for its British brands.
A United Biscuits factory alongside thousands of other businesses and private homes have been hit by Storm Desmond, which delivered record rainfall to north west England and Scotland.
