Biscuit

The manufacturer of Jaffa Cakes has urged retailers to go back to basics with biscuits. Pic: pladis

Consumer insights

Biscuit sales surge in the UK

By Anthony Myers

UK manufacturer pladis announced sales of biscuits grew by £66m (2.5%) - the category is now worth £2.7bn ($3.42bn) - and said it was on its way to unlocking a £264m opportunity within the coming three years.

Mondelēz has launched an Oreo cookie with a brownie batter center in the UK. Pic: Mondelēz

Mondelēz launches Oreo Choc’O Brownie in UK

By Douglas Yu

Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign. 

Tim Tam is Arnott's only biscuit brand that is available in the US.  Photo: Tim Tam

Tim Tam enters the US as on-the-go snacks demand rises

By Douglas Yu

Australian biscuit brand Tim Tam has entered the US market for the first time after the company decided to cater to the US consumer demands for on-the-go snacks, with a distribution deal with Connecticut-based commercial bakery Pepperidge Farm.