Steve Osborne, a partner at brand and packaging design consultancy Osborne Pike, explains the ideas that brought Nestlé’s Smarties to life and how confectionery companies can capitalize on seasonal offerings with a fresh, new look.
The active, intelligent packaging industry will double in size from €15bn in 2015 to €32bn in 2022, according to AIPIA (Active & Intelligent Packaging industry Association).
Like many other holidays, Valentine's Day is a time for sharing food, sweets, wine, and other treats with a loved one. Here are some packaging designs that aim for the heart.
Confectionery giant Cadbury is to relaunch its Trebor Extra Strong Mints and Softmints brands with new packaging designed by London-based design agency Jones Knowles Ritchie (JKR).
Amcor has picked resealable convenience as the main draw in selecting the winner of a new award for innovative confectionery packs as part of its Flexibles Packaging Design Prize.
Confectionery giant Nestle is building an in-house global design network based around a Japanese design philosophy, called Kansei, which has been successfully used in the car industry to tap into consumer emotions.
A Belgium-based packer is hoping to discover innovative new concepts in chocolate packaging at both retail and storage level as part of its own inaugural design competition.
A new horizontal wrapper suitable for handling delicate products
such as tray baked goods, biscuits and chocolate confectionery has
been developed by Bosch packaging subisidary, Tevopharm.
Food companies can now get directly involved in designing the
plastic packaging for their products, through a special workshop
created by Graham Packaging.
