Reaching beyond the television, Ferrero unleashed two promotional campaigns this week – one for Tic Tac Gum and one for Nutella, both in the US – aimed at millennials and Generation Z consumers.
The internet has been ablaze with reports of candy heart shortages and digital mobs hoarding past years’ supplies, but one major brand will continue to fill shelves this Valentine’s Day.
Barilla’s chocolate hazelnut spread is palm oil-free, contains less saturated fat than Nutella, and according to Euromonitor analyst Emil Fazira, threatens Fererro’s stronghold in Italy’s bread spread market.
Italian news daily Il Sole 24 Ore broke the news that the Nutella maker is in talks with Campbell Soup Company to buy Campbell’s international business, which includes Arnott’s biscuits and Danish butter cookie maker Kelsen.
In the first of our 'Sweetspot' video series, we look at the launch of Ferrero's Christmas range ... and how the company lived up to its reputation for putting on a good 'reception'!
Ferrero UK has invested £6.74m ($8.61m) in launching a new range of confections for Christmas 2018 after the company achieved consecutive seasonal growth over the last five years.
Ferrero India has revealed its plans to build a new product portfolio for the mass market in India, with the firm assessing opportunities for some of the 20 confectionery brands it acquired from the US unit of Nestle at the start of the year.
1-800-Flowers.com shows no regret a year after selling Fannie May to Ferrero, and recently noted its newly created Simply Chocolate has outperformed the Chicago-native chocolate brand.
Ferrero is set to overhaul the recipes of Butterfinger and Crunch bars after creating a new business unit by merging its recently acquired Ferrara and Nestlé’s US candy portfolio later this year.
Chocolate confectionery in the US is resilient to health and wellness trends and remains attractive to investors, according to an analyst at investment group Susquehanna International Group (SIG).
Three major confectioners will carry a redesigned ‘Be treatwise’ label on certain products in the UK to encourage moderate consumption. Separately Nestlé is cutting sugar in its UK confectionery range.
Ferrero would become the ‘third largest player in chocolate confectionery in the world if it successfully acquires Nestlé’s US candy business, a deal that is expected to come through by the end of this week, said Euromonitor.
A district court judge in Frankfurt has ordered Ferrero to label the number of individually wrapped chocolates on its Raffaello’s packaging after a local consumer complained that the product only showed its total weight.
Ferrero is to acquire all the equity of Fannie May Confections brands, including its subsidiaries Fannie May Confections and Harry London Candies from 1-800-Flowers.com for $115m.
Ferrero is nearing the acquistion of biscuits firm Delacre in an attempt to decrease its reliance on chocolate and expand in North American, says market analysts Euromonitor.
Ferrero has terminated all relations with subcontractors Prolegis in Romania after allegations children had been working long hours for low pay to produce toys for Kinder Eggs.
Mondelēz International may need to aim for a “lesser but still important” confectioner, such as Ferrero, to compete in the US confectionery space after ending its pursuit of Hershey, says Mintel.
Ferrero has reportedly made a bid to acquire Belgian biscuits and pastries manufacturer Delacre in a move one analyst says could support a push for North America and reduce its reliance on chocolate.
Ferrero says it will play its part in helping curb obesity levels in Europe by offering small portions tailored to eating occasions, primarily breakfast.
By Jack Skelly, analyst at Euromonitor International
Ferrero has given strong indications it hopes to grow in chocolate confectionery retailing by acquiring UK chocolate maker Thorntons, writes Euromonitor analyst Jack Skelly.
Italy’s confectionery major Ferrero has purchased almost 700 hectares of fertile agricultural land controlled by Serbian agricultural company Aleksa Santic for €7.95m ($8.64m).
The European Commission has cleared Ferrero’s acquisition of hazelnut supplier Oltan and says there are no competition concerns due to ample alternative suppliers on the market.
Ferrero UK has lined up a flurry of seasonal promotion totting up to £6m ($9.6m) that it says puts it in second spot for food media spend this year, just behind Coca Cola.
The association of chocolate, biscuit and confectionery industries of Europe (CAOBISCO) has been discussing a multi-stakeholder approach to improving working conditions in hazelnut orchards in Turkey and boosting supply.
Italian confectioner Ferrero’s French subsidiary has announced plans to use barge transport in a move that it has said will eventually cut 30% in CO2 emissions and take 260 truckloads off the road.
Italian confectioner Ferrero has been ordered by a German court to change the labelling on its Nutella brand or face €250,000 fines per individual case.
Consumer advocates Foodwatch say a chocolate product from Ferrero has the ‘most misleading advertising’ by any food manufacturer this year; the chocolate maker has rejected the claim.
