Consumer advocates Foodwatch say a chocolate product from Ferrero has the ‘most misleading advertising’ by any food manufacturer this year; the chocolate maker has rejected the claim.
Chocolate giant Ferrero has recently released a string of travel snack items after analysts reported a strong growth surge in the travel confectionery category over the past two years.
A French court has ordered German manufacturer Candy Team to pay €200,000 in damages to Italian confectioner Ferrero over trademark infringement, according to a media report.
The Advertising Standards Agency (ASA) has received a complaint
from the UK's consumer association over the way Nutella
chocolate spread is being marketed to children.
A four-year battle between Haribo and Ferrero came to an end this
week following a decision by the German court declaring there was
no copyright infringement in using the word 'kinder'.
Italian chocolate maker Ferrero's ongoing battle with copycat
products in China is hindering its growth in the booming market,
and continues to erode the brand's value, says the company.
Italian confectioner Ferrero has won its battle against Chinese
counterfeiters who have been producing copycat versions of its
products for the Asian market.
Italian confectioner Ferrero has become the first company to
persuade Aldi to abandon its hard discount strategy, signing a deal
to supply the world's biggest discount supermarket chain with seven
of its chocolate brands.