Marshmallow

The new redesign from Freedom Confectionery. Pic Freedom Confectionery

Packaging

Freedom Confectionery puts inclusion at the heart of new branding

By Anthony Myers

Through the introduction of its lively new Mallow Land packaging, Freedom Confectionery said it is injecting some freedom and fun into Free-From food ‘to inspire a feeling of excitement for children around the food they eat’.

Jellybeans and sour gummies have left their mark on Easter candy, too, where non-chocolate sales reach nearly 30% of total sales, according to Brach's. Pic: Getty Images/Roberto Machado Noa

Easter

Easter 2019: classic treats get an upgrade in color, shape and flavor

By Kristine Sherred

More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...

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