Reese’s is already Hershey’s most popular brand by far, and the confectioner continues to find new avenues to capitalize on consumers’ adoration of the peanut butter and chocolate treat.
Debuting this spring: a Reese’s peanut butter egg stuffed with Reese’s Pieces candy. The 1.1oz eggs, already a fan favorite at Easter, are available nationwide for an RRP of $0.99. A six-pack of these specialty eggs runs $4.29.
They are also available in a 2.2oz king size for $1.29.
Dove unveiled solid dark chocolate bunny ears that Mars Wrigley recommends for decorating or sharing (RRP $1.99).
Truffles are also in the basket this year in milk and dark chocolate, as well as milk chocolate peanut butter. A 5.3oz bag runs $1.99.
Twix Bunny Cane
Mini Twix bars get squeezed into a clear tube with a bunny-ear lid. A 2.2oz tube runs $2.49.
Mars Wrigley built a ‘smashable’ hollow chocolate egg and packaged it in a purple box with four minis of three of its iconic candies – M&M’s, Snickers and Twix. The 4.62oz gift box is available exclusively at Wal-Mart for $5.00.
The classic mini milk chocolate eggs get some pizzazz from a shimmery sugar shell. These on-trend treats are available in single-serve 1.4oz bags for an RRP of $0.99 or 7oz to 9oz bags for $3.89. Bonus: the iconic Cadbury purple gets an upgrade of sparkle and shimmer, too.
Adding a splash of intrigue to Easter egg hunts, Ferrara offers a 4.16oz bag of 16 plastic eggs – including one golden egg – filled with Laffy Taffy, Nerds or SweetTarts. The bag costs $5.89 at Wal-Mart.
Brach’s Purple Rain
Already a leader in the jellybean category, Brach’s has unveiled a berry-flavored assortment of its Jelly Bird Eggs aptly called ‘Purple Rain.’ The mix of berry, blueberry, blue raspberry and grape jellybeans are available in a 13oz bag for $2.69, or 3oz peg bags.
The candymaker continues to sell its classic jellybeans, too, which includes grape, lemon, lime, cherry, raspberry, orange, plus the unique vanilla-pineapple and the love-it-or-hate-it licorice. A 9oz bag runs for $2.69, but the classic combo is also available in 16oz and 33oz mega-bags – perfect for stuffing plastic eggs for the hunt. (Brach’s also produces bags of spiced jellybeans, speckled, and all black licorice.)
Also new for Easter 2019: a 3.2oz stuffed egg with plush bunny ears filled with an assortment of candies – Jelly Bird Eggs, Lemonheads, Now & Later and Trolli Sour Bite Mini Crawlers.
Yet another popular Easter treat gets a modern twist this year: Brach’s has turned its SweeTARTS Jelly Beans sour, sold in a 13oz bag for an RRP of $2.39.
Ferrara is also packaging its SweeTARTS soft and chewy ropes in a ‘Bunny Box’ with two share packs. The 7oz box runs for $4.99.
In addition to its standard jellybean flavors, Starburst unveiled ‘Duos’ jellybeans, a 13oz bag (RRP $1.99) of six combination flavors, including banana berry, tropical cherry and ‘strappleberry.’
A resealable bag of ‘Springtime Smoothie’ Jolly Ranchers (12oz for $2.79) features strawberry, watermelon, peach, orange and mixed berry-flavored candies.
Standard Jolly Rancher flavors – strawberry, watermelon, orange, grape, blue raspberry and green apple – find their way to jelly beans this Easter. The candies come packaged in a 1.5oz plastic egg container for an RRP of $1.39.
The classic marshmallow treat has found its way into jellybeans, in which marshmallow mixes with either raspberry or strawberry. A 10oz stand-up bag is RRP $4.59.
Peeps has also debuted a solid milk chocolate bunny in the same shape as its marshmallow brethren. Each 5oz bunny comes wrapped in a pastel foil.
Finally, the original marshmallow treat unveiled three new flavors across the US: Pancakes & Syrup, Cotton Candy and Orange Sherbet dipped in crème-flavored fudge. The brand has also developed flavors for certain retailers: Kroger carries Root Beer Float, while Target has Vanilla Crème and Chocolate Caramel Swirl and Walmart a Blue Raspberry.