Wm. Wrigley Jr. Company

Wrigley says bringing Orbit under the Extra umbrella will drive sales

Wrigley UK merges Orbit into Extra range

By Oliver Nieburg

Wrigley UK has incorporated its Orbit brand into the Extra range to help drive sales and will also launch soft chew options to appeal to younger consumers.

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Top 10 confectionery brands globally

By Oliver Nieburg

Confectionerynews.com brings you the ten best selling confectionery brands in 2012 based upon figures from Euromonitor International.

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