Hershey took the largest share of Amazon’s candy purchases in October this year compared to Mondelēz-owned Sour Patch Kids, Mars’ Skittles and Starburst, and Perfetti Van Melle’s Airheads, according to a new report from Edison Trends.
Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.
Kraft’s global snacks spin-off Mondelez will face fierce competition from the likes of Mars and Nestlé in the emerging confectionery markets of China and Russia, according to an analyst from Euromonitor International.
Confectioner Wrigley posted a 17 per cent sales rise throughout its
global operations during its first quarter 2007 to US$1.6bn
(€1.1bn), with demand from emerging markets propping up
sluggish growth in North America
Rumours that Kraft Foods was mulling the sale of its sugar
confectionery business have been circulating for a month or so, and
were this week proved to be correct when gum maker Wrigley
confirmed that it would be buying the Altoids,...