2014 Sweets and Snacks Expo
Just Born takes Peeps from seasonal to year round
Peeps, Just Born's marshmallow confections, once were relegated to the Easter candy season; then the manufacturer expanded the treats to Christmas and Halloween. With the introduction of Mini Peeps (housed at retail in standup metallized pouches), Peeps fans will be able to get their fix throughout the year.
Hershey launches cool mint/gum hybrid Just Born takes Peeps from seasonal to year round GoGo Squeez gives its fruit pouches a twist Hershey snack throws a one-two punch Kratos bars give meat snacks a sporting chance American Licorice introduces fruity bites Mars expands M&Ms brand with super-size pieces Buddy Fruits puts a grown-up face on fruit squeezes