2014 Sweets and Snacks Expo
Buddy Fruits puts a grown-up face on fruit squeezes
Squeezable fruits, a relatively recent category, have largely been geared toward kids. With these pouches (including Greek yogurt varieties), Buddy Fruits is reaching out to grown-up consumers.
Hershey launches cool mint/gum hybrid Just Born takes Peeps from seasonal to year round GoGo Squeez gives its fruit pouches a twist Hershey snack throws a one-two punch Kratos bars give meat snacks a sporting chance American Licorice introduces fruity bites Mars expands M&Ms brand with super-size pieces Buddy Fruits puts a grown-up face on fruit squeezes