Entrant: Van Genechten PackagingCarton Producer: VG MeyzieuBrand Owner: AuchanStructural Designer: Virgin Bio PackGraphic Designer: SkyflexCartonboard Manufacturer: Careo
The stiff, asymmetrical double shell made of FSC cartonboard allows reduction of the plastic content to a minimum: compared with the previous model this resulted in saving 75% of the polymers. A traditional seal closes the pack. The contents are clearly visible; sauces, knives and forks can be stored in a separate compartment. The large outer surfaces offer considerable space for effective graphic design. A challenge for the manufacturer was stability of the packaging required during shipping, handling and unpacking. The quality of the product must also be maintained at relatively high ambient humidity. The connection between the cartonboard and the plastic is designed in such a way that the components can be separated and disposed of easily after use. This “invitation” gives the consumer a good feeling of doing something for the environment.
For a pack selling huge numbers, this carton really appealed to the judges on several fronts. These being the strength and structure the carton provided, the dual pack construction offering consumer benefit, expansive area for branding and product communication, plastic inner can be separated from the carton and the fact less plastic is needed.