Food winner: Boffard Intenso

Entrant: Carton Producer: Alzamora PackagingBrand Owner: BoffardStructural Designer: Alzamora PackagingGraphic Designer: La ciaCartonboard Manufacturer: ComartThe elegant understatement of this unusual and resealable packaging make it particularly noticeable in the refrigerated section. The consumer immediately recognises the product message and a semi-round window allows viewing of the contents.

The minimalistic design conveys the product’s premium character, as well as signalling freshness and natural simplicity without any additives. The quality of print and finishing reflect the high value of the product. The triangular shape requires little space and is ideal for storage and shipping.

Jury comments

Whilst cheese is available in carton sleeves none of the judges had seen a wedge of cheese contained within a carton pack, quite like this and in a shape that echoed the cheese wedge. It is the intelligent way in which the carton was constructed, wrapping all around the facets of the cheese, working in harmony with the graphics, projecting a premium, upmarket product that would be very distinguishable and eye catching on shelf.