Easter

Pic: Hershey

Easter 2024

Hershey provides a mini twist on Easter favourite

By Anthony Myers

Hershey is hitting Easter with its Reese's Peanut Butter Mini Eggs Unwrapped, a poppable sensation that adds a touch of innovation to the cherished seasonal traditions.

UK shoppers can expect more new treats this Easter Pic: Getty Images

Easter 2023

Easter sees UK leading the world in chocolate innovation

By Anthony Myers

From chocolate bunnies to candy chicks, this year is set to be a bumper year for Easter treats according to new UK research from Mintel Global New Products Database (GNPD), which claims launches of new seasonal Easter chocolate products have increased...

And the winner is ... Crash!. Pic: Cadbury

Seasonal

Crash the cat wins this year’s coveted Cadbury Bunny ears accolade

By Anthony Myers

After receiving an impressive number of votes from animal lovers across the country, Crash the Cat from Boise, Idaho, has been crowned the winner of Hershey’s fifth-annual Cadbury Bunny Tryouts, 'Rescue Pets Edition', the company has announced.

Pic: Yowie Group

Easter 2022

Yowie launches ‘Fill Baskets and Hearts with Yowie’ Easter campaign

By Anthony Myers

US confectionery company the Yowie Group is marking this Easter with a new campaign to bring loved ones together by offering a curated collection of free Easter-themed activities featuring sweet treats, homemade gifts, engaging activities and fun educational...

Venchi's new eco-friendly Easter collection. Pic: Venchi

Packaging

Venchi’s Easter 2022 collection to feature eco packaging

By Anthony Myers

Italian luxury chocolate manufacturer Venchi says its Easter 2022 collection is accompanied by a more sustainable initiative, with all its wrappers and ribbons made from recycled PET, FSC-certified paper, cotton-blend fabric.

Pic: Ferrero

Easter

Ferrero counts down to Easter with limited-edition treats

By Anthony Myers

Ferrero has unveiled limited-edition Easter products from its classic portfolio along with a Kinder Kalendar, as an online destination featuring daily activities to help families countdown to spring and Easter.

Pic: The Hershey Company

Easter

First-ever amphibian becomes 2021 Cadbury Bunny

By Anthony Myers

The Hershey Company, which sells Cadbury products in the US under licence from Cadbury UK Ltd, has announced the winner of its 2021 Cadbury Bunny Competition – and it’s a frog called Betty!

Pic: GettyImages

Coronavirus

‘No shortage of Easter eggs this year’

By Anthony Myers

Australian confectionery advice organization Be treatwise says there are different options for families to celebrate the holidays during the coronavirus crisis.

Russell Stover is hosting its Great Bunny Hunt online this year. Pic: Russell Stover

Coronavirus

Russell Stover brings Easter joy with virtual hugs and Bunny Hunt

By Anthony Myers

Beginning today (Monday April 6), US candymaker Russell Stover is embracing the spirit of the Easter holiday’s beloved backyard hunts with the launch of The Great Bunny Hunt on Instagram to bring loved ones closer during the coronavirus lockdown.

Jellybeans and sour gummies have left their mark on Easter candy, too, where non-chocolate sales reach nearly 30% of total sales, according to Brach's. Pic: Getty Images/Roberto Machado Noa

Easter

Easter 2019: classic treats get an upgrade in color, shape and flavor

By Kristine Sherred

More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...

Montezuma's new Easter range. Pic: Montezuma's

Seasonal

Montezuma's unveils 2019 Easter range

By Anthony Myers

This year's treats include three new products: a milk chocolate alternative Like No Udder egg and two giant chocolate bunnies named Bertie and Betsy.

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