Ruby chocolate

Nestlé rolls out ruby KitKat in Woolworths stores across Australia

By Kristine Sherred contact

- Last updated on GMT

Ruby KitKats first launched at the Chocolatory in Melbourne in 2018, but now they will be available for a limited time across Australia. Pic: Nestlé
Ruby KitKats first launched at the Chocolatory in Melbourne in 2018, but now they will be available for a limited time across Australia. Pic: Nestlé

Related tags: Nestlé, Kitkat, Ruby chocolate, Innovation, Australia, wafers, Marketing

The candy sold out in 10 days after its release last spring at the brand’s Chocolatory in Melbourne, and now fans can find it ‘for a limited time’ throughout the country.

Since May 2018, the shop has been ‘inundated’ with customer requests for the pink-hued chocolate wafers, said Connie Yuen, head chocolatier at KitKat Chocolatory.

Woolworths operates nearly 1,000 stores across the country of 24.6m people.

“It’s a privilege to be able to deliver this unexpected break to all KitKat lovers following the amazing stir Ruby caused last year, and we’re looking forward to seeing all the reactions from our fans as they get a taste of this unique gem,”​ said Anna Steward, Nestlé’s head of marketing confectionery.

Ruby celebrated its first anniversary in April.

Ruby in Australia

KitKat made its Australian debut exclusively at the Chocolatory last year in two forms – the standard ‘Sublime Ruby’ ($3.50 USD) or a made-in-store ‘Black Label Ruby.’ The latter consisted of eight pieces topped with dried strawberries and caramelized meringue ($13.99 USD).

The Chocolatory lets customers create their own KitKat bars – replete with inclusions and custom packaging.

Last November, the Chocolatory introduced its ‘Created in Japan’ line of five flavors, including Hokkaido Melon and Mascarpone, Uji Matcha and sake. The green tea version is now also readily available in the UK.

In August, Nestlé also considered making the KitKat Gold – one covered with caramelized white chocolate – a permanent fixture in Australia.

The ruby cacao beans used in the pink-hued, fruity-tasting KitKat hail from Côte d’Ivoire, Ecuador and Brazil, said Nestlé. KitKat was the first product to use what creator Barry Callebaut refers to as the 'fourth type of chocolate'.

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