Nestlé, the owners of the KitKat brand, has launched a new campaign, ‘Tech Frustrations’, that channels the winning ‘Have a Break’ advertising formula that made the brand so iconic.
After a successful launch in the UK, Nestlé's has confirmed that KitKat V, the vegan version of the iconic wafer snack, will soon roll out in 15 European countries.
Nestlé International Travel Retail (NITR) has announced a new partnership with Lotus Biscoff to launch a limited-edition KitKat Lotus Biscoff Snacking Bag.
The summer special features the brand’s classic wafer alongside an indulgent layer of salted caramel popcorn filling, covered in smooth milk chocolate.
KitKat, one of the world's most popular chocolate brands that is still produced at the former Rowntree factory in York where it was launched in 1935, has pledged to become carbon neutral by 2025.
2020 was a bumper year for biscuits – posting the strongest growth in more than five years – as lockdown saw shoppers add an extra packet of the biscuit aisle’s bestsellers to their trolleys.
New KitKat is certified vegan, and made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance, company announced.
Chocolate fans voice concerns over Nestlé’s move away from buying Fairtrade cocoa and sugar – but multi-national food giant says petition contains a number of inaccuracies.
KitKat, which made under license in the US by the HB Reese Candy Company, a division of The Hershey Company, is giving 200 fans the opportunity to be among the first to taste the brand's newest flavor innovations through membership to an exclusive...
The duo have signed a long-term contract to produce a range of sweet treats – starting with muffins and cookies – for customers in Europe, Middle East and North Africa.
Nestle Japan’s new KITKAT Snax – which was launched alongside its first officially-approved craft beer - is not targeted solely at alcohol-drinking adults, but for all consumers looking for a sweet and salty snack, the firm has clarified.
UK arm of the confectionery giant has announced the return of KitKat Chunky Cookie Dough and Mint for a limited period as part of the brand’s strategy ‘to excite consumers by introducing new flavours or bringing back popular choices each year’.
Nestlé International Travel Retail is expanding its KitKat, Swiss chocolate and After Eight portfolio across airports, which it will debut at the Summit of the Americas in Orlando.
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
The confectioner (and now snacking player) upped its full-year outlook by a half percent, with gains from ONE Brands’ bars and a strong start to seasonal sales in the third quarter.
The candy sold out in 10 days after its release last spring at the brand’s Chocolatory in Melbourne, and now fans can find it ‘for a limited time’ throughout the country.
KitKat Japan has launched more than 350 new KitKat flavours over the past 45 years, and Nestlé Japan, the manufacturer of KitKat in Japan, has pledged to maintain its innovation focus.
Court of Justice of the European Union gets last word in KitKat shape dispute after Nestlé failed to to prove that the shape of the bar has become distinctive of their goods across the EU.
Nestlé UK will introduce a range of ‘more premium’ KitKat Senses chocolate in three flavors: hazelnut, double chocolate and salted caramel, later this month.
Nestlé has expansion opportunities in developing markets in Asia and Latin America for its leading confectionery brand KitKat, according to the company’s head of chocolate countlines.
Franz Haas Waffel has updated its machine for wafer and biscuit
production, which includes a new high-capacity wafer baking system,
and a new depositor for aerated creams, batters and marshmallows.
KitKat may have lost its crown as the UK's biggest chocolate
countline brand to Cadbury's Dairy Milk last year, but brand owner
Nestlé Rowntree has wasted no time in its bid to regain the top
spot. Extensions of the core...
