Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world....
Morinaga America, a subsidiary of the 120-year-old Japanese confectioner, has capitalized on real fruit flavors, lively branding, and America’s obsession with chewy candies after quietly launching Hi-Chew in the US in 2008.
Halloween is candy’s biggest holiday, and candy corn is at the center of it. ConfectioneryNews caught up with Peter Goldman, head of seasonal and Brach’s at Ferrara, to talk strategy, trends and good ol’ candy history.
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
The confectioner anchored its showcase at the National Association of Confectioners (NACS) show with Trolli Crunchy Crawlers, complemented by innovations for SweeTarts, Laffy Taffy, Now and Later, and Fun Dip.