Marketing

Confectionery brands can outlive sugar regulation, but must act now, says HeyHuman, a brand agency that has worked with Mondelēz. ©GettyImages/BlindTurtle

Guest article

Sweetening the pill - preparing for a sugar tax extension

By Neil Davidson, managing director of HeyHuman

Inaction is not an option for confectionery brands if they want to survive in an age of increased regulation on sugared products, writes Neil Davidson, managing director of brand agency HeyHuman.

Hershey Ice Breakers Ice Cubes a standout player in declining market. ©GettyImages/ludypro1

Datagraphics

Spit out: Gum declines continue in the US

By Oliver Nieburg

Chewing gum sales in the US have continued to fall in the first half of 2017, according to data from IRI, but Hershey is bucking the trend.