Confectionery brands are now offering custom experiences that go beyond taste, making every bite uniquely memorable. Here we examine four game-changing trends
Greenwashing around sustainability hurts the growth of important initiatives for the environment, society and animal welfare, but when companies make honest, transparent and science-backed claims about their sustainability, consumer trust is not only...
Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claims’ veracity and to protect against litigation – but recent movements in the...
Food and beverage companies adopting more sustainable business practices, including more environmentally-friendly packaging and reducing emissions across their supply chain, are eager to share successes with consumers – but doing so can, and has, landed...
The grassroots hemp and CBD brand ‘Hempen Organic’ looking to fundraise for greater exposure has had its crowdfunding campaign pulled due to CBD regulatory risks.
J.K. Rowling’s beloved series branched out into movies, theme park rides, retail and virtual reality experience for a value of $15 billion—and now is expanding its foothold in confections by adding limited edition Harry Potter-themed Hershey's Milk...
Despite high inflation, the majority of consumers are happy to pay more for products with a sustainable backstory. So there’s money to be made from environmental credentials, which makes falling into the greenwashing trap a bigger temptation than ever...
During “The Promise and Pitfalls of Generative AI for Food and Beverage Operations” webinar, Nick Markman, senior product manager, Evocalize, explained that while the risks of producing misinformation from generative AI are significant, it’s up to brands...
The Singapore distributor of the iconic Chinese brand White Rabbit’s ice cream is looking for partnerships to provide a marketing boost in South East Asia, while also aiming for expansion across the region, providing its quality control objectives can...
Nestlé is strengthening its policy on responsible marketing to children by voluntarily banning the direct marketing of products that don’t meet the Nestlé Policy Nutrition Criteria to audiences under 16-years-old.
As Americans continue to adjust to post-pandemic life and mounting economic uncertainty, consumer research from Mintel shows that many believe there is no going ‘back to normal’ and as such are changing the way they think about, budget and shop for, and...
Researchers from Ohio State University and University of Notre Dame have cautioned marketers not to rely on scientific backing when it comes to selling their indulgent product.
Hershey’s higher-than-expected sales and market share gains in the first quarter is a double-edged sword for the confection and snack company – allowing it to raise its full year guidance but simultaneously straining inventory and increasing the company’s...
Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world....
Liz Richardson, managing director and partner at transformative communications agency HeyHuman, looks at the challenges for chocolate companies hoping to stay relevant in a post-COVID world.
Morinaga America, a subsidiary of the 120-year-old Japanese confectioner, has capitalized on real fruit flavors, lively branding, and America’s obsession with chewy candies after quietly launching Hi-Chew in the US in 2008.
After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.
The Italian confectioner will honor the US launch of one of its most popular products (and a $5bn brand) with an interactive popup for two days in November.
The chocolate company described the global advertising push as ‘a vital extension’ of its goal to expand fivefold by 2025, extending into adjacent categories and opening experiential cafés.
Halloween is candy’s biggest holiday, and candy corn is at the center of it. ConfectioneryNews caught up with Peter Goldman, head of seasonal and Brach’s at Ferrara, to talk strategy, trends and good ol’ candy history.
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
The eco-conscious chocolate company has hired a Blue Bottle Coffee and Primal Kitchen vet, and promoted current marketing director Antoine Ambert to lead innovation and sustainability.
The confectioner anchored its showcase at the National Association of Confectioners (NACS) show with Trolli Crunchy Crawlers, complemented by innovations for SweeTarts, Laffy Taffy, Now and Later, and Fun Dip.
Mars Wrigley surveyed more than 40k people in six regions around the world to determine best practice for getting candy into the hands of consumers. A focal point: candy is a treat, not a snack.
Researchers explored how consumers judge chocolate without any packaging compared to six styles of wrappers – and the latter won by a hair, according to the study published in Heliyon.
Hershey, which will relaunch its version of the peanut, pretzel, caramel and chocolate candy this summer, asked consumers to compare old and new: the Reese’s name won them over.
ConfectioneryNews talked with the Ferrara team at the National Confectioners Association’s annual Sweets & Snacks Expo in Chicago about this growth – and what the future holds for established brands like Butterfinger and Crunch, as well as its powerful...
The candy sold out in 10 days after its release last spring at the brand’s Chocolatory in Melbourne, and now fans can find it ‘for a limited time’ throughout the country.
Todd Kluger joins the organic candy brand as VP of sales and marketing after a decade in a similar role at rice-based snack company Lundberg Family Farms and previously as ‘food transformation’ director at Starbucks.
Of the four major holidays, Easter boasts the largest percentage (nearly 30%) of non-chocolate candy sales, according to Brach’s, a division of Ferrara Candy Co. Jellybeans alone account for 32% of those sales.
The World’s Sweetest Internship seeks applicants interested in developing communications skills while experiencing the development and manufacturing of iconic confections.
Since refreshing the bubble gum brand in 2014, The Topps Company has heard from longtime fans clamoring for the classic red, white and blue package – and the comic strips that came along with it.
Reaching beyond the television, Ferrero unleashed two promotional campaigns this week – one for Tic Tac Gum and one for Nutella, both in the US – aimed at millennials and Generation Z consumers.
Tony’s Chocoloney will take its slave-free chocolate mission on the road this spring, launching a ‘Bean to Bar Journey’ experiential truck at South by Southwest in March.
Inaction is not an option for confectionery brands if they want to survive in an age of increased regulation on sugared products, writes Neil Davidson, managing director of brand agency HeyHuman.
Swedish firm AarhusKarlshamm AB (AAK) has reported ‘record-high’ operating profit of SEK 471m ($58m) for Q4 2017, an 8% increase compared to the same period last year.
