Marketing

Don’t get caught in the greenwashing trap

Don’t get caught in the greenwashing trap

By Gill Hyslop

Despite high inflation, the majority of consumers are happy to pay more for products with a sustainable backstory. So there’s money to be made from environmental credentials, which makes falling into the greenwashing trap a bigger temptation than ever...

A glimpse of Hotella Nutella (Photo courtesy of Ferrero)

Marketing

Ferrero creates Hotella Nutella for one January weekend

By Kristine Sherred

After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.

With Nestlé under the Ferrara umbrella, product collaborations like this one with Brach's candy canes are now possible. Pic: Ferrara Candy Company

Sweets&Snacks Expo 2019

As Kellogg-Keebler deal closes, Ferrara poised to reach $3bn in sales

By Kristine Sherred

ConfectioneryNews talked with the Ferrara team at the National Confectioners Association’s annual Sweets & Snacks Expo in Chicago about this growth – and what the future holds for established brands like Butterfinger and Crunch, as well as its powerful...

OCHO offers a variety of classic candy bar flavors. Pic: OCHO

On the move

Former Theo Chocolate marketing director headed to OCHO Candy

By Kristine Sherred

Todd Kluger joins the organic candy brand as VP of sales and marketing after a decade in a similar role at rice-based snack company Lundberg Family Farms and previously as ‘food transformation’ director at Starbucks.

Confectionery brands can outlive sugar regulation, but must act now, says HeyHuman, a brand agency that has worked with Mondelēz. ©GettyImages/BlindTurtle

Guest article

Sweetening the pill - preparing for a sugar tax extension

By Neil Davidson, managing director of HeyHuman

Inaction is not an option for confectionery brands if they want to survive in an age of increased regulation on sugared products, writes Neil Davidson, managing director of brand agency HeyHuman.

Spit out: Gum declines continue in the US

Datagraphics

Spit out: Gum declines continue in the US

By Oliver Nieburg

Chewing gum sales in the US have continued to fall in the first half of 2017, according to data from IRI, but Hershey is bucking the trend.