Emerging Markets

Founder of PFHIX thinks crystals could be the next big thing in vitamins since gummies. ©GettyImages/xamtiw

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Popping crystals aim to be as big as gummies for nutrient delivery

By Mary Ellen Shoup

PFHIX started as a food ingredients company selling its effervescent popping crystals in bulk and under private label, but has recently made a hard pivot into the nutraceutical space, working with companies such as Applied Food Sciences, Glanbia, and...