Halloween is candy’s biggest holiday, and candy corn is at the center of it. ConfectioneryNews caught up with Peter Goldman, head of seasonal and Brach’s at Ferrara, to talk strategy, trends and good ol’ candy history.
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
While Hershey’s remains committed to the ‘heart and soul’ of its business, the chocolate giant will focus meeting consumers where they are today in part by expanding its portfolio to satisfy other snacking occasions.
US Halloween confectionery sales are set to rise in 2014 as the season falls on a Friday meaning consumers are likely to stock up on treats for parties, according to the National Confectioners Association (NCA).
US Halloween confectionery sales outshone expectations in 2013 driven by strong promotions from retailers and a noteworthy boost in the final week, according to the National Confectioners Association (NCA).