Halloween

Smarties get a special scary makeover for Halloween

Seasonal

Smarties get a special scary makeover for Halloween

By Anthony Myers

As big brands look to the lucrative Halloween market, Nestlé UK announces that it has launched a Smarties pack for the first time to tap into demand for spooky sweets.

Friday's Halloween to give confectionery sales a slight lift

US Halloween candy sales to creep up 2%, says NCA

By Oliver Nieburg

US Halloween confectionery sales are set to rise in 2014 as the season falls on a Friday meaning consumers are likely to stock up on treats for parties, according to the National Confectioners Association (NCA).

US Halloween candy sales exceed expectations in 2013

‘Very happy Halloween’ for US confectioners, says NCA

By Oliver Nieburg

US Halloween confectionery sales outshone expectations in 2013 driven by strong promotions from retailers and a noteworthy boost in the final week, according to the National Confectioners Association (NCA).