US Halloween confectionery sales are set to rise in 2014 as the season falls on a Friday meaning consumers are likely to stock up on treats for parties, according to the National Confectioners Association (NCA).
US Halloween confectionery sales outshone expectations in 2013 driven by strong promotions from retailers and a noteworthy boost in the final week, according to the National Confectioners Association (NCA).
Halloween is one of the top holiday in terms of volume
sales for confectioners, as consumers will spend more than $2.1bn
(€1.5bn) on chocolate and sweets later this month in the US alone,
states a new report.
Halloween has become a Europe-wide phenomenon in recent years,
moving away from the English-speaking islands in the North to the
rest of the Continent, and adding a dash of US-style marketing for
good measure. And food producers across...