Mondeléz International

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

Unite has secured a three year pay deal for 1,000 Cadbury workers

Cadbury pay deal ‘quickest on record’: Unite

By James Ridler

Staff across Mondelēz’s UK Cadbury sites have secured a three-year pay deal in what has been described as the “quickest round of negotiations on record” by workers’ union Unite.

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