Processing & Packaging

Andy Baxendale

Processing

Confectionery expert launches mobile sweet academy

By Anthony Myers

Known throughout the industry as ‘The Sweet Consultant’, Andy Baxendale has 24 years’ experience in the confectionery business and a Master of Science (MSc) in Advanced Food Manufacture.

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

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